The orginator of the concept was Gilbert BERINGER, Chairman and Managing Director of BERINGER SA, a Loire Valley-based SME which designs and manufactures high-tech braking systems. Wanting to perpetuate his presence in the Japanese market, Gilbert BERINGER wondered whether certification guaranteeing the “ethical” origin and traceability of industrial products existed, because, for a Japanese customer, the way a product is manufactured is at least as important as the product itself.
After various exchanges with industrial partners and colleagues, it turned out :
- that there was no « ethical » certification or label
for industrial products
- that other manufacturers were concerned, like him,
to guarantee the origin of their products
Amongst them, Lucien WEBER (AVENTIS PARTNERS) and Jean-Paul RASCLE (MÉCACONCEPT).
Following their exchanges, Lucien WEBER, Jean-Paul RASCLE and Gilbert BERINGER devised a concept in the form of a LABEL which would act for The development of an ethical, sustainable economy .
This founding idea would give birth to the Association (1901 Act), « MADE IN RESPECT », whose statutes would be filed in December 2006.
THE ASSOCIATION’S MISSIONS
- TO PROMOTE THE ASSOCIATION’S VALUES WITH HEADS OF SMEs/SMIs
To make them aware of, and to urge them to adhere to, the MADE IN RESPECT values.
- TO CREATE A MADE IN RESPECT LABEL
To become MADE IN RESPECT, SMEs/SMIs must meet the requirements of specifications .
- TO MAKE THE LABEL VISIBLE
The Association deploys and promotes the label with consumers and purchasers.
ACHIEVEMENTS
- The « MADE IN RESPECT » brand is registered for Europe, the USA and Japan.
- Writing of the MADE IN RESPECT values and commitment charter
- Creation of communication tools:
The creation of a logo and of a graphics charter
The creation of an internet site (www.madeinrespect.org)
- Communication exercise to find members
- Creation and writing of the labelling reference work
- Awarding of labels for « historical » members
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